​Hello,
​I'm Joan.
I’m a surface pattern designer, singer-songwriter and crafter who loves to camp with my favorite little yorkie, Veylah.
​My goal as an artist and designer is to connect us to the natural world and to each other.  When I hold an item in my hands I want to feel a belonging to the earth and be present in the moment. When I write music, I want to connect to listeners on an emotional level.

Music+Design are my passions. Nature is my inspiration.
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Me and my first completed pattern collection.
I began designing patterns digitally in college but didn't realize it could be a profession until I discovered Bonnie Christine's Immersion course. I signed up without hesitation--I knew I'd found my passion. Surface pattern design fit perfectly into my artistic, musical and creative lifestyle, so I shifted away from graphic design to focus on developing fabric collections for the quilt and craft industry. 
Nature is my biggest inspiration. So much so, I purchased and renovated a pop-up camper to spark ideas for both my art and craft projects. I found a charming 2001 Jayco Eagle in need of some TLC, and after gutting, painting, sewing, and sealing, she became a dream come true. Veylah and I now enjoy trail walks, followed by sketching and painting the beautiful plants and animals we encounter. 
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Our first adventure in the pop-up -2020
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A peek inside the popup.
Crafting and sewing have always been part of my life. I've stashed a sewing machine and art supplies in the camper so I can create on the go. Bit by bit, I've filled the space with handmade touches--curtains, cushion covers, storage containers, and more. I love being able to turn ideas into finished pieces while on an adventure. 
​As a singer-songwriter, I've also found the camper to be a peaceful place to write music, It opens up my thoughts and emotions, Helping me turn them into lyrics and melody. It's my little home away from home, While camping, it's where Veylah and I create by day, enjoy a cozy meal, and play new music on my guitar while the crickets sing along. 
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Veylah all tuckered out after a long hike and a complete brush out.
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Breakfast with Veylah. Eggs & avocados with sweet potatoes.
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Performing my original songs as Juni West.
Follow my adventures.
Check out my music projects.
www.juniandbetty.com
​www.juniwest.com

Licensing Opportunities

If you’re interested in licensing my work, I’d love to discuss it with you. Let’s chat and explore how we can collaborate to make the world a more beautiful place to live in, together.

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© 2020–2025 Joan Estlund. All rights reserved.